5 Famed Retired Corporate Mascots

Courtesy Digg - Business & Finance  Wed, 08/13/2008 - 05:50

A great mascot builds brand equity for decades, while a bad one can be an embarrassing smear on a company’s history.

Both types often meet the same fate, though, when it comes time for forced retirement. Here are a few of our favorites, some still mourned, some still mocked.


 

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