70 Is The New 80 - Digital Railroad's Mis-Step

Courtesy Photo Business News & Forum  Wed, 07/02/2008 - 19:45

I recall with great fanfare the buttons and messaging - "80 is the new 20" that was heralded from the booth of Digital Railroad during last year's PhotoPlus Expo (PhotoPlus Expo Day 2 - Highlights , 10/20/07). What exactly does that mean , I wondered.

The explanation was quite simple, actually. Major agencies were collecting, say, $100 for an image license, and paying the photographer $20, or, a 20% commission.

Conversely, Digital Railroad instituted...


 

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