Advergames: Theme of game is secret to success

Courtesy http://www.eurekalert.org/rss/business.xml  Wed, 10/01/2008 - 23:00

(University of Missouri-Columbia) In a new study, University of Missouri researchers examined the impact of advergame themes on consumers' attitudes toward advergames and brands.

The study revealed that consumers expressed strong positive relationships toward brands when they played advergames with strong thematic connections to the brands.


 

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