Branded entertainment, in which a brand is integrated into the plot of a movie or TV series, is intended to prevent consumers from avoiding advertising.
Advertising: The Supporting Actor Wore RadialsCourtesy NYT > Business Tue, 03/25/2008 - 21:29
Branded entertainment, in which a brand is integrated into the plot of a movie or TV series, is intended to prevent consumers from avoiding advertising. More related itemsCalifornia Licenses 2 Companies to Offer Gene Services
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