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Book - Product Information
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
Rating: 3.5/5 Stars
Rank: 12
How do we make decisions--good and bad--and why are some people so much
better at it than others? Thats the question Malcolm Gladwell asks and
answers in the follow-up to his huge bestseller, The Tipping Point.
Utilizing case studies as diverse as speed dating, pop music, and the
shooting of Amadou Diallo, Gladwell reveals that what we think of as
decisions made in the blink of an eye are much more complicated than
assumed.
Drawing on cutting-edge neuroscience and psychology, he shows how
the difference between good decision-making and bad has nothing to do with
how much information we can process quickly, but on the few particular
details on which we focus.
Leaping boldly from example to example,
displaying all of the brilliance that made The Tipping Point a classic,
Gladwell reveals how we can become better decision makers--in our homes,
our offices, and in everyday life.
The result is a book that is surprising
and transforming. Never again will you think about thinking the same way.
About the AuthorMalcolm Gladwell is a staff writer for The New Yorker. He was formerly a
business and science reporter at the Washington Post.
Editorials
Sample 3 of 4
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
![]() | | | Amazon.com | | Blink is about the first two seconds of looking--the decisive glance
that knows in an instant. Gladwell, the best-selling author of The
Tipping Point, campaigns for snap judgments and mind reading with a
gift for translating... read full editorial |
![]() | | | From Publishers Weekly | | Starred Review. Best-selling author Gladwell (The Tipping Point) has
a dazzling ability to find commonality in disparate fields of study. As he
displays again in this entertaining and illuminating look at how we make
snap... read full editorial |
![]() | | | From Booklist | | Gladwell writes about subtle yet crucial behavioral phenomena with lucidity
and contagious enthusiasm. His first book, The Tipping Point (2000),
became a surprise best-seller. Here he brilliantly illuminates an aspect of... read full editorial |
Customer Reviews
Sample 3 of 177
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
![]() | | | Superb start but sluggish finish | | (Bangalore,India) March 24, 2005 - 3.0/5 stars | | This book is about the all important two second decisions or impressions
that our "adaptive unconscious" leads us to without the rigor of detailed
analysis that we otherwise do. Instantly, I realized that my decision to... read full review |
![]() | | | good at the beginning but boring after 2nd chapter.... | | (San Francisco) January 17, 2005 - 2.0/5 stars | | the book began with lots of interesting observations and new ideas, really
eye catching so to speak but after a couple of chapters, it is the same
thesis rehashed many times with different stories to illustrate... read full review |
![]() | | | Where's the beef?? | | (TX, USA) March 4, 2005 - 1.0/5 stars | | I picked up Blink solely on Gladwell's prior work, The Tipping Point. I
should have allowed thin-slicing to work and passed this by.
Oh, if you wish to read what dozens of other researchers have to say
about snap... read full review |
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