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Book - Product Information
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
Rating: 3.5/5 Stars
Rank: 12
How do we make decisions--good and bad--and why are some people so much
better at it than others? Thats the question Malcolm Gladwell asks and
answers in the follow-up to his huge bestseller, The Tipping Point.
Utilizing case studies as diverse as speed dating, pop music, and the
shooting of Amadou Diallo, Gladwell reveals that what we think of as
decisions made in the blink of an eye are much more complicated than
assumed.
Drawing on cutting-edge neuroscience and psychology, he shows how
the difference between good decision-making and bad has nothing to do with
how much information we can process quickly, but on the few particular
details on which we focus.
Leaping boldly from example to example,
displaying all of the brilliance that made The Tipping Point a classic,
Gladwell reveals how we can become better decision makers--in our homes,
our offices, and in everyday life.
The result is a book that is surprising
and transforming. Never again will you think about thinking the same way.
About the AuthorMalcolm Gladwell is a staff writer for The New Yorker. He was formerly a
business and science reporter at the Washington Post.
Editorials
Sample 3 of 4
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
![]() | | | Amazon.com | | Blink is about the first two seconds of looking--the decisive glance
that knows in an instant. Gladwell, the best-selling author of The
Tipping Point, campaigns for snap judgments and mind reading with a
gift for translating... read full editorial |
![]() | | | From Bookmarks Magazine | | Gladwell, the author of 2000’s The Tipping Point, reaches to
create another popular intellectual phenomenon by overturning received
wisdom about how we make decisions. As in his articles for The New
Yorker, where... read full editorial |
![]() | | | From Booklist | | Gladwell writes about subtle yet crucial behavioral phenomena with lucidity
and contagious enthusiasm. His first book, The Tipping Point (2000),
became a surprise best-seller. Here he brilliantly illuminates an aspect of... read full editorial |
Customer Reviews
Sample 3 of 177
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
![]() | | | Why No Mention of Intuition? | | (California) February 4, 2005 - 3.0/5 stars | | This book is about some of the more familiar aspects of intuition and yet
the author rarely mentions the word. Instead he calls it our adaptive
unconscious. He seems intent on creating his own lexicon, much as he did
in... read full review |
![]() | | | Good, but no prominent arguments | | (Chicago, IL USA) March 3, 2005 - 3.0/5 stars | | I enjoyed reading Blink, but don't think it needs your immediate
attention.
This is a book about judgments, snap/subconscious
decisions, and what we can do to trust them or try to change them.
I think that Blink flowed... read full review |
![]() | | | what a disappointment | | (Yardley, PA United States) March 17, 2005 - 2.0/5 stars | | I have been a major Malcolm Gladwell fan for years. But for all of the
hype this book has attracted (and that might well be part of the problem),
this one doesn't even come close to meeting the standards of his past
efforts... read full review |
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