Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Rating: 5.0/5 Stars
Rank: 167

Winning by Not Competing: A Fresh Approach to Strategy

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth.

They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet these hallmarks of competitive strategy are not the way to create profitable growth in the future.

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans.

A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future.

W.

Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.

Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

About the Author

W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renée Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

Editorials

	Fort Worth Star Telegram, 14 February 2005
	"Companies struggling to stay afloat in the market's...red oceans would do well to look into Blue Ocean Strategy."
	American Way, March 2005
	"Blue Ocean raises pertinent questions… and delivers valuable answers."
	BusinessWeek, April 4th 2005
	"Blue Ocean Strategy will have you wondering why companies need so much persuasion to stay out of shark-infested waters."

Customer Reviews

	Value Innovation - strategy book of the year 2005?
	(Denmark) January 10, 2005 - 5.0/5 stars
	The authors have published many articles over the last decade on Value Innovation. This is their first book. It summarizes their extensive knowledge on out-of-the-box strategic thinking. What is a BLUE OCEAN STRATEGY?... read full review
	Buy it or Perish
	(New York, New York, USA) February 6, 2005 - 5.0/5 stars
	The authors have published many articles over the last decade on Value Innovation. This is their first book. It summarizes their extensive knowledge on out-of-the-box strategic thinking. This review is based on an advance... read full review
	Insightful reading for every business leader
	(Midwest, USA) January 25, 2005 - 4.0/5 stars
	If you haven't already recognized that spending time worrying about your competition means you have taken the eye off your own company -- this book will drive that message home. Focus on your own space, your own customers... read full review

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