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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

Keith Ferrazzi, Tahl Raz

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time - image
Rating: 5.0/5 Stars
Rank: 59
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti.

At conferences, Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful" slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow.

That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers.

Ferrazzi may overstate his case somewhat when he says, "People who instinctively establish a strong network of relationships have always created great businesses," but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from "Warming the Cold Call" and "Managing the Gatekeeper" to following up, making small talk, "pinging" (or sending "quick, casual" greetings) and defining oneself to the point where one's missives become "the e-mail you always read because of who it's from." In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: "vulnerability... is one of the most underappreciated assets in business today"; "too many people confuse secrecy with importance." No one will confuse this book with its competitors.


Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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About the Author

KEITH FERRAZZI is founder and CEO of the training and consulting company Ferrazzi Greenlight and a contributor to Inc., the Wall Street Journal, and Harvard Business Review.

Earlier in his career, he was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO of YaYa Media.

He lives in Los Angeles.

TAHL RAZ is an editor at Fortune Small Business. He’s written for Inc. magazine, the Jerusalem Post, the San Francisco Chronicle, and GQ.

Raz lives in New York City.



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Editorials(4)  |  Customer Reviews(22)



Editorials

Sample 3 of 4

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi, Tahl Raz
 From Publishers Weekly
The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes... read full editorial
 Review
Advance Praise for Never Eat Alone"Your network is your net worth.  This book shows you how to add to your personal bottom line with better networking and bigger relationships.  What a solid but easy read! ... read full editorial
 From the Inside Flap
Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly... read full editorial




Customer Reviews

Sample 3 of 22

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi, Tahl Raz
 A Must Read
(Dallas, TX) February 25, 2005 - 5.0/5 stars
Building and maintaining your network is vital to both your personal and professional success. Because helping others achieve their goals is the surest way to succeed in your own ambitions. 'Never Eat Alone' is a fantastic... read full review
 Not just another business book...this one WILL change you
(Folsom, CA) March 19, 2005 - 5.0/5 stars
"Never Eat Alone" has encouraged new thinking for me. This book makes "closely held "C" level intelligence" (often reserved for those that have already made it to the top) yours for the taking. I got excited as I read... read full review
 "A Must" for Aspiring Political Candidates
(Folsom, CA) March 16, 2005 - 5.0/5 stars
Anyone would benefit from reading this book. But as a person who works with political candidates, I believe this book ought to be mandatory reading for any aspiring public servant.




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