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Book - Product Information
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi, Tahl Raz
Rating: 5.0/5 Stars
Rank: 59
The youngest partner in Deloitte Consulting's history and founder of the
consulting company Ferrazzi Greenlight, the author quickly aims in this
useful volume to distinguish his networking techniques from generic
handshakes and business cards tossed like confetti.
At conferences,
Ferrazzi practices what he calls the "deep bump" - a "fast and meaningful"
slice of intimacy that reveals his uniqueness to interlocutors and quickly
forges the kind of emotional connection through which trust, and lots of
business, can soon follow.
That bump distinguishes this book from so many
others that stress networking; writing with Fortune Small Business
editor Raz, Ferrazzi creates a real relationship with readers.
Ferrazzi
may overstate his case somewhat when he says, "People who instinctively
establish a strong network of relationships have always created great
businesses," but his clear and well-articulated steps for getting access,
getting close and staying close make for a substantial leg up. Each of 31
short chapters highlights a specific technique or concept, from "Warming
the Cold Call" and "Managing the Gatekeeper" to following up, making small
talk, "pinging" (or sending "quick, casual" greetings) and defining oneself
to the point where one's missives become "the e-mail you always read
because of who it's from." In addition to variations on the theme of hard
work, Ferrazzi offers counterintuitive perspectives that ring true:
"vulnerability... is one of the most underappreciated assets in business
today"; "too many people confuse secrecy with importance." No one will
confuse this book with its competitors.
Copyright © Reed
Business Information, a division of Reed Elsevier Inc. All rights
reserved.
About the AuthorKEITH FERRAZZI is founder and CEO of the training and consulting company
Ferrazzi Greenlight and a contributor to Inc., the Wall Street
Journal, and Harvard Business Review.
Earlier in his career, he
was CMO of Deloitte Consulting and at Starwood Hotels and Resorts, and CEO
of YaYa Media.
He lives in Los Angeles.
TAHL RAZ is an editor at
Fortune Small Business. He’s written for Inc.
magazine, the Jerusalem Post, the San Francisco Chronicle,
and GQ.
Raz lives in New York City.
Editorials
Sample 3 of 4
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi, Tahl Raz
![]() | | | From Publishers Weekly | | The youngest partner in Deloitte Consulting's history and founder of the
consulting company Ferrazzi Greenlight, the author quickly aims in this
useful volume to distinguish his networking techniques from generic
handshakes... read full editorial |
![]() | | | From Booklist | | Ferrazzi grew up in rural Pennsylvania, the son of a steelworker and a
cleaning lady, yet his ability to connect with others led to a scholarship
at Yale, a Harvard MBA, and a prestigious partnership at Deloitte
Consulting... read full editorial |
![]() | | | Review | | Advance Praise for Never Eat Alone"Your network is your
net worth. This book shows you how to add to your personal bottom
line with better networking and bigger relationships. What a solid
but easy read! ... read full editorial |
Customer Reviews
Sample 3 of 22
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi, Tahl Raz
![]() | | | This will be a classic | | (Austin, TX United States) February 25, 2005 - 5.0/5 stars | | This book astounded me with its insights. Mr. Ferrazzi has approached life
like a puzzle and figured it out. His tips apply to every facet of life,
not just business. Many passages gave me "ah ha!" moments because they... read full review |
![]() | | | A Valuable Message; Details May Vary | | (Austin, TX United States) February 26, 2005 - 4.0/5 stars | | For all the five-star reviews that are going to pop up here in the next few
days, be cognizant that the author of this book is a master networker, and
is adept at calling in favors. What follows is an unbiased look... read full review |
![]() | | | Caveat Networker | | (University of Chicago) March 13, 2005 - 4.0/5 stars | | It seems like much of the efficacy of Ferrazzi's tactics lies in blurring
the distinction between the personal and the professional connections.
Not even church-going remains sacred.
At what point does a
close-knit... read full review |
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