Book - Product Information
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
Rating: 4.5/5 Stars
Rank: 229
An instant classic, this revised and updated edition of the phenomenal
bestseller dispels the myths about starting your own business.
Small
business consultant and author Michael E. Gerber, with sharp insight
gained from years of experience, points out how common assumptions,
expectations, and even technical expertise can get in the way of running a
successful business. Gerber walks you through the steps in the life
of a business -- from entrepreneurial infancy through adolescent growing
pains to the mature entrepreneurial perspective: the guiding light of all
businesses that succeed -- and shows how to apply the lessons of
franchising to any business, whether or not it is a franchise.
Most
importantly, Gerber draws the vital, often overlooked distinction between
working on your business and working in your business. The
E-Myth Revisited will help you grow your business in a productive,
assured way.
About the AuthorMichael E. Gerber is the founder and CEO ofE-Myth Worldwide, based in Santa
Rosa, California. He is also the bestselling author of The E-Myth
Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and
The E-Myth Manager, as well as a highly sought-after speaker and
small business revolutionary.
Editorials
Sample 3 of 4
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
![]() | | | The John Hancock Insurance Group | | "Without a doubt, the most important message for our company over
thenext decade." |
![]() | | | Fortune | | "Gerber loves to exhort people to develop powerful visions for
theircompanies." |
![]() | | | Excerpted from The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber. Copyright © 1995. Reprinted by permission. All rights reserved | | The Entrepreneurial MythThey intoxicate themselves
with work so they won't see how they really are.--Aldous
HuxleyThe E-Myth is the myth of the entrepreneur. It runs deep in
this country and rings of the heroic.Picture... read full editorial |
Customer Reviews
Sample 3 of 88
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
![]() | | | FOCUSED ON WHAT BUSINESS SHOULD BE ABOUT | | (LOCUST GROVE, VA) May 15, 1998 - 5.0/5 stars | | TERRIFIC BOOK, I RECOMMEND IT TO EVERYONE THAT I COME IN CONTACT WITH THAT
IS STRUGGLING WITH THE BASIC PROBLEMS OUTLINED IN MICHAEL'S BOOK. MY
THINKING WAS CRYSTALIZED BY THE IDEAS IN E-MYTH AND THE EXAMPLES OF HOW
AND... read full review |
![]() | | | Good observations and thought-provoking theories. | | (San Antonio, Texas) June 25, 2003 - 5.0/5 stars | | "If you own a small business, or if you want to own a small business,
this book is written for you." The central theme is that to be
successful, a small business owner should structure their business as
though... read full review |
![]() | | | Infomercial | | (Centralia, WA United States) May 29, 2000 - 1.0/5 stars | | Useless - this was just a long commercial for the author's services. Worse
yet, I paid for it. Very little concrete information. Very disappointing. |
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