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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - image
Rating: 4.5/5 Stars
Rank: 229
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business.

Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise.

Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.



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About the Author

Michael E. Gerber is the founder and CEO ofE-Myth Worldwide, based in Santa Rosa, California. He is also the bestselling author of The E-Myth Contractor, The Power Point, The E-Myth, The E-Myth Revisited, and The E-Myth Manager, as well as a highly sought-after speaker and small business revolutionary.



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Editorials

Sample 3 of 4

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
 The John Hancock Insurance Group
"Without a doubt, the most important message for our company over thenext decade."
 Fortune
"Gerber loves to exhort people to develop powerful visions for theircompanies."
 Excerpted from The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber. Copyright © 1995. Reprinted by permission. All rights reserved
The Entrepreneurial MythThey intoxicate themselves with work so they won't see how they really are.--Aldous HuxleyThe E-Myth is the myth of the entrepreneur. It runs deep in this country and rings of the heroic.Picture... read full editorial




Customer Reviews

Sample 3 of 88

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Michael E. Gerber
 FOCUSED ON WHAT BUSINESS SHOULD BE ABOUT
(LOCUST GROVE, VA) May 15, 1998 - 5.0/5 stars
TERRIFIC BOOK, I RECOMMEND IT TO EVERYONE THAT I COME IN CONTACT WITH THAT IS STRUGGLING WITH THE BASIC PROBLEMS OUTLINED IN MICHAEL'S BOOK. MY THINKING WAS CRYSTALIZED BY THE IDEAS IN E-MYTH AND THE EXAMPLES OF HOW AND... read full review
 Good observations and thought-provoking theories.
(San Antonio, Texas) June 25, 2003 - 5.0/5 stars
"If you own a small business, or if you want to own a small business, this book is written for you." The central theme is that to be successful, a small business owner should structure their business as though... read full review
 Infomercial
(Centralia, WA United States) May 29, 2000 - 1.0/5 stars
Useless - this was just a long commercial for the author's services. Worse yet, I paid for it. Very little concrete information. Very disappointing.




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