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The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Jeffrey Gitomer

The Little Red Book of Selling: 12.5 Principles of Sales Greatness - image
Rating: 4.5/5 Stars
Rank: 465
Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.

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About the Author

Jeffrey Gitomer is the author of the syndicated column, Sales Moves, which appears in 90 business publications across the United States and is read by more than 4 million people weekly.

His books, including The Sales Bible, Customer Satisfaction is Worthless, Customer Loyalty is Priceless, and The Patterson Principles of Selling have sold more than 500,000 copies.

He presents more than 100 seminars annually to public audiences and Fortune 500 companies.

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Editorials

Sample 1 of 1

The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
 From Publishers Weekly
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims... read full editorial




Customer Reviews

Sample 3 of 18

The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
 Great book - Super ideas for all!
(Massachusetts) October 2, 2004 - 5.0/5 stars
I highly recommend this book to just about everyone - but especially those in sales or thinking about going into sales. While many of the ideas are ones discussed in various books and lectures, I found this particular... read full review
 MY Little Red Book is filled w/ lots of Yellow Highlighter
(Columbus, OH USA) August 30, 2004 - 5.0/5 stars
I've enjoyed all of Jeffrey Gitomer's books, but his latest efforts have been incredible. Right on the heels of releasing his newest self-motivating manual "Wrestling With Success", Gitomer has published his best work since... read full review
 Book Design is Why I Wanted to Buy.....
(Bakersfield, CA United States) December 6, 2004 - 4.0/5 stars
Thus begins the lessons of Jeffrey Gitomer's 12.5 Principles of Sales Greatness. This book was almost irresistible to me as it sat on the shelf. It reached out to me saying "I am different than the rest! I am valuable! Read... read full review




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