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The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Jeffrey Gitomer

The Little Red Book of Selling: 12.5 Principles of Sales Greatness - image
Rating: 4.5/5 Stars
Rank: 465
Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.

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About the Author

Jeffrey Gitomer is the author of the syndicated column, Sales Moves, which appears in 90 business publications across the United States and is read by more than 4 million people weekly.

His books, including The Sales Bible, Customer Satisfaction is Worthless, Customer Loyalty is Priceless, and The Patterson Principles of Selling have sold more than 500,000 copies.

He presents more than 100 seminars annually to public audiences and Fortune 500 companies.

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Editorials

Sample 1 of 1

The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
 From Publishers Weekly
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims... read full editorial



Customer Reviews

Sample 3 of 18

The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
 Gitomer has done it again
(Chicago, IL United States) March 16, 2005 - 5.0/5 stars
A quick read, this book is vintage Gitomer. Combining humor with fundamental skills, readers will laugh and learn at the same time. 5 stars all the way!
 Jeffrey Gitomer is a Selling Guru!
(Chicago, IL United States) September 15, 2004 - 5.0/5 stars
If you're ready for a breakthrough in your business, I can't think of a better time to read this book. Jeff's track record speaks for itself. This book is like a reference guide to sales success - you'll want to refer back to it time and time again. Thanks for a great read!
 Excellent as always from Gitomer - readable and usable!
(Colorado Springs, CO) February 7, 2005 - 5.0/5 stars
I've always liked Gitomer's sales teaching .. this book has a ton of nuggets that aren't in his other materials and the format makes it extremely easy to refer back to over and over again.. witty and well-written for modern... read full review



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