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The Little Red Book of Selling: 12.5 Principles of Sales Greatness

Jeffrey Gitomer

The Little Red Book of Selling: 12.5 Principles of Sales Greatness - image
Rating: 4.5/5 Stars
Rank: 465
Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.

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About the Author

Jeffrey Gitomer is the author of the syndicated column, Sales Moves, which appears in 90 business publications across the United States and is read by more than 4 million people weekly.

His books, including The Sales Bible, Customer Satisfaction is Worthless, Customer Loyalty is Priceless, and The Patterson Principles of Selling have sold more than 500,000 copies.

He presents more than 100 seminars annually to public audiences and Fortune 500 companies.

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Editorials

Sample 1 of 1

The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
 From Publishers Weekly
If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims... read full editorial




Customer Reviews

Sample 3 of 18

The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
 Jeffrey Gitomer is a Selling Guru!
September 15, 2004 - 5.0/5 stars
If you're ready for a breakthrough in your business, I can't think of a better time to read this book. Jeff's track record speaks for itself. This book is like a reference guide to sales success - you'll want to refer back to it time and time again. Thanks for a great read!
 Red Book is Red Hot!
(St. Louis, MO) October 30, 2004 - 5.0/5 stars
Gitomer's Little Red Book is not really very little. It's full of BIG ideas for people who need to sell in order to eat. Gives reader not only great ideas, but specific examples. What I really appreciated was he also... read full review
 Gitomer Delivers Big
(New York, NY) December 10, 2004 - 5.0/5 stars
If you think you've heard it all, seen it all and been there when it comes to keeping a positive mental attitude and making 10 more sales calls a day, Gitomer's Little Red Book of Selling is for you. It's not the same... read full review




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