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Book - Product Information
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Rating: 4.0/5 Stars
Rank: 22
"Why did crime in New York drop so suddenly in the mid-90s? How does an
unknown novelist end up a bestselling author?
Why is teenage smoking out
of control, when everyone knows smoking kills? What makes TV shows like
Sesame Street so good at teaching kids how to read?
Why did Paul Revere
succeed with his famous warning? In this brilliant and groundbreaking
book, New Yorker writer Malcolm Gladwell looks at why major changes in our
society so often happen suddenly and unexpectedly.
Ideas, behavior,
messages, and products, he argues, often spread like outbreaks of
infectious disease. Just as a single sick person can start an epidemic of
the flu, so too can a few fare-beaters and graffiti artists fuel a subway
crime wave, or a satisfied customer fill the empty tables of a new
restaurant.
These are social epidemics, and the moment when they take off,
when they reach their critical mass, is the Tipping Point.
In The
Tipping Point, Gladwell introduces us to the particular personality types
who are natural pollinators of new ideas and trends, the people who create
the phenomenon of word of mouth.
He analyzes fashion trends, smoking,
children's television, direct mail and the early days of the American
Revolution for clues about making ideas infectious, and visits a religious
commune, a successful high-tech company, and one of the world's greatest
salesmen to show how to start and sustain social epidemics.
The Tipping
Point is an intellectual adventure story written with an infectious
enthusiasm for the power and joy of new ideas. Most of all, it is a road
map to change, with a profoundly hopeful message--that one imaginative
person applying a well-placed lever can move the world."
Editorials
Sample 3 of 6
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
![]() | | | From Publishers Weekly | | The premise of this facile piece of pop sociology has built-in appeal:
little changes can have big effects; when small numbers of people start
behaving differently, that behavior can ripple outward until a critical
mass... read full editorial |
![]() | | | New York Times, 2/28/00 | | "Malcolm Gladwell proposes a fascinating and possibly useful theory in "The
Tipping Point"...what makes his book so appealing is the way he approaches
his subject...he follows his precept of his subtitle and explores... read full editorial |
![]() | | | From Booklist | | Gladwell, a New Yorker staff writer, offers an incisive and piquant
theory of social dynamics that is bound to provoke a paradigm shift in our
understanding of mass behavioral change. Defining such dramatic turnarounds... read full editorial |
Customer Reviews
Sample 3 of 301
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
![]() | | | Thought provoking & applicable to real life | | (Colorado) March 11, 2005 - 5.0/5 stars | | It's not often that you read a book that can give you ideas that you can
use in your everyday life, let alone in vastly diverse aspects of your
life. This book gave me ideas about how to promote my books, how... read full review |
![]() | | | Keep it short, please | | (Brisbane, Australia) February 14, 2002 - 4.0/5 stars | | I wonder whether Internet surfing has done permanent damage to my patience
as a book reader. Tipping point is a good book, and the idea that the
author put forward is quite original and worth further exploration. It
would... read full review |
![]() | | | NETWORK EXTERNALITY? PAY IT FORWARD? NO, TIPPING POINT | | (Duly atilt from prime meridian) July 18, 2003 - 2.0/5 stars | | Some voracious reading of research on...(1) "Network
externalities" and "network effects" from economics and
(2) WOM (word of mouth) research from social/cognitive
psychology...and shamelessly rehashing... read full review |
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