| Books - The Tipping Point: How Little Things Can Make a... -- Malcolm Gladwell |
Business Best Sellers
Books, eBooks & Other Information Products |
Business.Marc8.com
Sat February 18, 2012 |
|
|
|||
Book - Product Information
The Tipping Point: How Little Things Can Make a Big DifferenceMalcolm Gladwell
Rating: 4.0/5 Stars Rank: 558 Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. In The
Tipping Point, Gladwell introduces us to the particular personality types
who are natural pollinators of new ideas and trends, the people who create
the phenomenon of word of mouth. About the AuthorMalcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.EditorialsSample 3 of 16The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
Customer ReviewsSample 3 of 301The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
Top 10 Best Selling Business Book Categories
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||