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| 1. | CEO's, everyone in your business must read Purple Cow. |
| (Alpine, Utah United States) May 18, 2003 - 5.0/5 stars |
| "CEO's, everyone in your business must read Purple Cow. Godin brings laser
clarity to the significance of a unique selling proposition. He then
leapfrogs to the next level with the profound distinction, that the true
art... read full review |
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| 2. | Remarkable book about, well . . . being REMARKABLE! |
| (Intervale, NH United States) May 16, 2003 - 5.0/5 stars |
| Godin has done it again! If you've read Unleashing the Ideavirus then this
is the next step in taking your company to new heights. With all of the
competition in the world, this book shows real world examples of just... read full review |
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| 3. | Try "going to the edges" . . . |
| (Lindon, Utah, United States) May 19, 2003 - 5.0/5 stars |
| It's a catch phrase the author Seth Godin uses with almost religious zeal
to coax the reader away from the middle (the average, the usual, what
everyone else is doing) and migrating toward the unusual, the unique,... read full review |
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| 4. | Best business book I've read in ages |
| (Seattle, WA USA) May 20, 2003 - 5.0/5 stars |
| If you own a retail business like I do, you know that to stay competitive
you constantly have to be improving. But if you read Seth Godin's new
book, Purple Cow, you will see that if you change the way you think about
your... read full review |
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| 5. | The most important biz book since |
| (Atlanta, GA United States) May 24, 2003 - 5.0/5 stars |
| Seth Godin has written what may be the most groundbreaking business book
since "In Seach of Excellence" hit in the early 1980's. Whether you run
your own one-person shop (when you get down to it, we all run our own
shop)... read full review |
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| 6. | You Can't Afford Not To Read This Book |
| (Spokane, WA USA) May 14, 2003 - 5.0/5 stars |
| Okay, I admit - I've read all Seth's books.I was an early admirer of
"Permission Marketing".I liked "Survival Is Not
Enough".But... you could hand "Purple Cow" to someone
who had never marketed... read full review |
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| 7. | Great book for anyone looking to be inspired |
| (Maryland) May 14, 2003 - 5.0/5 stars |
| This book will shake you up and inspire you!!! I am a recruiting manager
for a network security services firm on the East Coast and it has given me
numerous ideas for improving my efforts in attracting candidates... read full review |
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| 8. | Excellent book for .... |
| (hampton, new hampshire usa) May 13, 2003 - 5.0/5 stars |
| Anyone.. This book is all about making your way in the business world in
such ways that most have failed in. Well, not just the business world but
in many different areas as well. The term purple cow refers to that one
thing... read full review |
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| 9. | A: Don't Be Boring! + B: Safe is Risky! |
| (hampton, new hampshire usa) May 13, 2003 - 5.0/5 stars |
| These are some take-aways from Seth's new book. I've been amazed by this
way of thinking (Traditional methods of marketing are dead! It's time to
build remarkable products instead) that I attended his inaugural Purple... read full review |
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| 10. | "Purple Cow" stnads out from the herd of marketing books |
| (Boston, MA) May 13, 2003 - 5.0/5 stars |
| I was highly motivated to read Seth Godin's latest offering on how to make
your company or product stand out from the crowd. I am in the midst of
re-branding a service-related company, and wanted to hear what Seth had to... read full review |
