All Editorials - The Little Red Book of Selling: 12.5 Principles of Sales -- Jeffrey Gitomer
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Fri December 5, 2008
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The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Jeffrey Gitomer
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If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims...
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