| Tipping Trends... (Lexington, KY United States) April 29, 2002 - 5.0/5 stars ... |
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The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell 
Rating: 4.0/5 Stars Rank: 558 (Lexington, KY United States) April 29, 2002 - 5.0/5 stars So you want to know what causes a trend? It's people. Yeah I know that answer is too simple but here's the thing, people can be divided into several general categories that help you understand how a trend can be started or how they progress. It's all explained in detail. PS - If you get stuck in the middle of the book and find your attention wandering because of too much talk about Blues Clues and Sesame Street, skip to the next chapter. The most mind boggling information occurs in chapters 1&2 and starting again on page 206 through the end if you're trying to save time.
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