Rating: 4.0/5 Stars
Rank: 791

In the positive and forward-thinking Bull’s Eye Investing: Targeting Real Returns in a Smoke and Mirrors Market, financial expert John Mauldin makes a powerful case regarding the future direction of the markets and what you must do to be successful in them.

Mauldin lays a solid foundation for his argument by examining six major (and very different) ways to look at the stock market as well as the numerous ways Wall Street tries to entice unknowing investors to keep buying overvalued products.

Marshalling a huge array of facts and sources, Mauldin looks at these and other issues, including the effects of value, risk, market psychology, and demographics on your potential investments.

He details a new approach to investing that will allow you to successfully adjust to the new reality of investing.

In a straightforward and easy-to-understand style, Mauldin helps you understand why traditional stock portfolios shouldn’t be your primary investment vehicle in the coming years, and how absolute return vehicles, such as hedge funds (Chapters 20—22), specific types of bonds, and certain types of value-oriented stocks (Chapters 16—18), and investments can help you control risk, while carefully and methodically growing your investments over the next decade.

Helping you think outside of the Wall Street box, Bull’s Eye Investing focuses on finding value and controlling risk, while working with trends (which Mauldin forecasts for you) rather than against them.

It will show you why investors must focus on absolute returns instead of relative returns, as well as how research and homework will be rewarded––rather than blind trust in an ever-spiraling market.

Good markets are followed by bad markets, which are again followed by good markets. While no one can predict exactly when these markets will begin or end, there’s a pretty good chance that this cycle will continue to repeat itself.

As an investor, success hinges on your understanding of these ever-changing economic and investment cycles––and your response to them.

Bull’s Eye Investing can help you make the most of these trends, by showing you how to target your investments toward where the markets will be, not where they have been.

Editorials

Current Editorial
1.	From the Inside Flap
	The key to successful investing today is knowing where the markets and economy are going, not where they have been, and focusing on absolute returns––real profits in your pocket. You, the contemporary investor,... read full editorial
2.	From the Back Cover
	Praise for Bull's Eye Investing "This book has more wisdom per page than any reader has the right to ask for. John Mauldin knows the score and tells the reader how to join him in keeping count." ––Peter L... read full editorial

Customer Reviews

	Packed with Knowledge!
	(Luzern Switzerland) August 4, 2004 - 5.0/5 stars
	This is a very good book about investing and market behavior. Readers should be forewarned that author John Mauldin may have some bias in that he is an advisor and money manager with a big commodities practice. Nevertheless,... read full review
	Current and Valuable
	(St Louis) July 12, 2004 - 5.0/5 stars
	This book is so interesting and helpful that I'm motivated to read his "recommended" readings at the end of the book. I highly recommend this book to anybody who wants insight into the direction of the stock... read full review
	I love this book--I get it!
	(Texas!) December 26, 2004 - 5.0/5 stars
	Mr. Mauldin's writing is clear and concise. I have bought three copies of this book and given it to family members. It's one of those a-ha! books on investing so the normal person who's just trying to invest their... read full review

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