Business Books – Marketing-Sales

Top 25 Best Sellers in Business Books - Marketing-Sales

1. The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell Rating: 4.0/5 Rank: 22 "Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame... more Product Information  |  Editorials(6)  |  Customer Reviews(301) 2. The Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey Gitomer Rating: 4.5/5 Rank: 465 Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives. Product Information  |  Editorials(1)  |  Customer Reviews(18) 3. The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell Rating: 4.0/5 Rank: 558 "Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a bestselling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame... more Product Information  |  Editorials(16)  |  Customer Reviews(301) 4. The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations James Surowiecki Rating: 4.0/5 Rank: 516 While our culture generally trusts experts and distrusts the wisdom of the masses, New Yorker business columnist Surowiecki argues that "under the right circumstances, groups are remarkably intelligent, and are often smarter... more Product Information  |  Editorials(6)  |  Customer Reviews(59) 5. Purple Cow: Transform Your Business by Being Remarkable Seth Godin, Seth Godin Rating: 4.0/5 Rank: 522 You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that... more Product Information  |  Editorials(1)  |  Customer Reviews(105) 6. SPIN Selling Neil Rackham Rating: 4.5/5 Rank: 473 no description Product Information  |  Editorials(0)  |  Customer Reviews(36) 7. Raving Fans: A Revolutionary Approach To Customer Service Ken Blanchard, Sheldon Bowles Rating: 4.0/5 Rank: 642 "Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have... more Product Information  |  Editorials(7)  |  Customer Reviews(43) 8. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Alina Wheeler Rating: 4.5/5 Rank: 916 From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic... more Product Information  |  Editorials(3)  |  Customer Reviews(7) 9. eBay Secrets: How to create Internet auction listings that make 30% more money while selling every item you list Steven Ellis White, Bryon Krug Rating: 4.5/5 Rank: 997 Do you want to make more money on eBay (or any other Internet auction site)? Or, are you looking for an easy second income? Thousands of new users are joining eBay every day. You can take advantage of this trend and make... more Product Information  |  Editorials(0)  |  Customer Reviews(52) 10. Hard Sell: The Evolution of a Viagra Salesman Jamie Reidy Rating: 5.0/5 Rank: 1038 Jamie Reidy is to the pharmaceutical business what Jerry Maguire was to professional sports and Frank Abagnale (Catch Me If You Can) was to bank fraud. He's the guy who's been there, done that, and walked away with... more Product Information  |  Editorials(0)  |  Customer Reviews(11) 11. The SPIN Selling Fieldbook Neil Rackham Rating: 5.0/5 Rank: 1012 Strategies and tools that guarantee big-ticket sales! Neil Rackham's national bestseller SPIN Selling revolutionized high-end selling. Now, The SPIN Selling Fieldbook shows you how to actually put into practice the proven... more Product Information  |  Editorials(1)  |  Customer Reviews(2) 12. Every Man a Speculator: A History of Wall Street in American Life Steve Fraser Rating: 4.5/5 Rank: 1205 For more than two hundred years, Americans have enjoyed a love-hate relationship with Wall Street. Long an object of suspicion and fear, it eventually came to be seen as a more inviting place, an open road to wealth... more Product Information  |  Editorials(8)  |  Customer Reviews(2) 13. Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Rating: 4.5/5 Rank: 1324 You can't touch, hear, or see your company's most important products. . . . So how do you sell, develop, make them grow? That's the problem with services.This "phenomenal" book, as one reviewer called it, answers that... more Product Information  |  Editorials(3)  |  Customer Reviews(66) 14. The Mindbody Prescription: Healing the Body, Healing the Pain John E. Sarno Rating: 4.5/5 Rank: 1179 Since the publication of Healing Back Pain, Dr. Sarno has learned important new information about the psychology of emotionally-induced physical conditions. He is now able to present a set of precise theories on when, where... more Product Information  |  Editorials(1)  |  Customer Reviews(46) 15. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) Jay Conrad Levinson Rating: 4.5/5 Rank: 1196 When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid... more Product Information  |  Editorials(2)  |  Customer Reviews(20) 16. The Big Book of Customer Service Training Games Peggy Carlaw, Vasudha K. Deming Rating: 5.0/5 Rank: 1682 Help your employees to excel in dealing with the public with this stimulating, fun-filled collection of customer service training games. Designed not only to teach important skills but also to spark enthusiasm and a high... more Product Information  |  Editorials(2)  |  Customer Reviews(8) 17. The Sales Bible: The Ultimate Sales Resource, Revised Edition Jeffrey Gitomer Rating: 4.5/5 Rank: 1336 Sales guru Jeffrey Gitomer's bestselling classic is now available in paperback Jeffrey Gitomer's Sales Bible was listed as one of "The Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage... more Product Information  |  Editorials(1)  |  Customer Reviews(36) 18. Salesforce.com For Dummies Thomas Wong Rating: 5.0/5 Rank: 1562 Get up to speed on managing sales, marketing, and customer information Prospect with salesforce.com, manage sales teams, and improve sales productivity Let CRM expert Tom Wong show you how to... more Product Information  |  Editorials(0)  |  Customer Reviews(4) 19. The Copywriter's Handbook: A Step-by-Step Guide to Writing That Sells Robert W. Bly Rating: 5.0/5 Rank: 1466 The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled... more Product Information  |  Editorials(1)  |  Customer Reviews(21) 20. Positioning: The Battle for Your Mind Al Ries, Jack Trout Rating: 4.5/5 Rank: 1547 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach,... more Product Information  |  Editorials(2)  |  Customer Reviews(36) 21. The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, Revised and Updated for the 21st Century Stephen E. Heiman, Diane Sanchez Rating: 4.5/5 Rank: 1866 Confronts the rapidly evolving world of businessto-business sales with new real-world examples, new strategies for confronting competition, & a special section featuring the most commonly asked questions from the Miller Heiman workshops. DLC: Selling. Product Information  |  Editorials(0)  |  Customer Reviews(17) 22. Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! Mark Yarnell, Rene Reid Yarnell Rating: 4.5/5 Rank: 2159 How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream... more Product Information  |  Editorials(6)  |  Customer Reviews(29) 23. Ogilvy on Advertising David Ogilvy Rating: 4.5/5 Rank: 2345 A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. Product Information  |  Editorials(1)  |  Customer Reviews(32) 24. The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand Peter Montoya, Tim Vandehey Rating: 4.5/5 Rank: 2229 Establishing a Personal Brand and riding it to personal wealth and professional success is more than a matter of polished business cards or wearing the right suit, as some branding mavens would have us believe. Personal... more Product Information  |  Editorials(4)  |  Customer Reviews(5) 25. Why We Buy: The Science Of Shopping Paco Underhill Rating: 3.5/5 Rank: 1966 Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this... more Product Information  |  Editorials(10)  |  Customer Reviews(73)

Top 10 Best Selling Business Book Categories

General	Accounting	Audiobooks	Bio's/Primers
Business Life	Careers	Economics	Finance
Professions	International	Investing	Management
Marketing/Sales	Personal Finance	Reference	Entrepreneurship