Brand attitudes: How companies can avoid the 'Tiger Woods' effec...

What does 'happiness' mean to consumers? Does age...
(University of Chicago Press Journals) Happiness means different things to different consumers, depending on whether they're focused on the future or the present, according to a new study in...

When are consumers loyal to brands? New model helps...
(University of Chicago Press Journals) What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds...

How does 365 days (instead of 1 year) affect consumer...
(University of Chicago Press Journals) How long it will take to bake a cake? Twenty-eight minutes or half an hour? According to a new study in the Journal of Consumer Research, most consumers...

BlueAnt UNOTPBAX53 X5 Bluetooth Stereo Headphone...
The X5 Stereo Bluetooth Headset is a portable multi-function device utilizing the latest cutting edge technologies allowing you to stream high quality music and make voice calls using a...

Uniden TRU9496 2-Line Corded/Cordless Digital...
With the Uniden TRU9496 5.8 GHz Digital 2-Line Expandable Phone System is the next generation of 5.8 GHz cordless phones. It's a full-featured digital answerer, with a Dialing keypad and a...