Brand Names Live on After the Stores Are Closed

How products are rebranded to avoid China crisis
GLOBAL manufacturers need to take care choosing brand names — because a mistranslation can cost them dear.

Why consumers balk at companies’ efforts to rebrand...
Why does bad branding happen? Most of the people who spend their lives creating new logos and brand names have a peculiar weakness for management drivel.

15 Brand Names Decoded
Check out how some of the most-favored brands began their corporation and who or what sparked the inspiration for its name...

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