Cable Show ’08: Cable Must Rev Up Addressable Advertising

Courtesy Broadcasting & Cable - Advertising News  Tue, 05/20/2008 - 15:51

New Orleans -- Target better or be left behind. That was the word to the cable industry from one of the country's largest automotive advertisers Tuesday in a call to arms to cable to speed its push for addressable advertising.


 

Related items

Cable Show ’08: Cable ‘Goes on Offense’
New Orleans -- Cable-industry leaders delivered a simple message at Sunday’s opening general session of The Cable Show ’08 here, with an...

Discounters Struggle, and So Does the High End
Saks posted a wider-than-expected quarterly loss and Target said profit fell 8 percent as the sluggish economy hurt luxury and discount retailers...

2Q profit reports from retailers show more strain
From affluent shoppers at Saks to bargain-hunters at Target, from Home Depot to office supplier Staples, consumers are pulling back and that's...

Target’s Quarterly Profit Falls 7.6%
The retailer beat Wall Street expectations despite weak sales growth in a tough economy that has seen shoppers pull back.

A Glossary of Incompetence - TIME (1969)
Thank you for shopping at Radio Shack, Best Buy, Kmart, Target, etc


 

Post new comment

The content of this field is kept private and will not be shown publicly.
CAPTCHA
We apologize for the inconvenience. Please help fight spam.
business.marc8.com