New Orleans -- Target better or be left behind. That was the word to the cable industry from one of the country's largest automotive advertisers Tuesday in a call to arms to cable to speed its push for addressable advertising.
Cable Show ’08: Cable Must Rev Up Addressable AdvertisingCourtesy Broadcasting & Cable - Advertising News Tue, 05/20/2008 - 15:51
New Orleans -- Target better or be left behind. That was the word to the cable industry from one of the country's largest automotive advertisers Tuesday in a call to arms to cable to speed its push for addressable advertising. Related itemsCable Show ’08: Cable ‘Goes on Offense’
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