On the Call: Kraft Foods CEO Irene Rosenfeld

Courtesy Newsvine - business  Tue, 11/03/2009 - 19:55

As the recession took a toll on many companies, many shoppers moved to private label or store brand products to save money.

The trend had some food companies worried and they countered with price reductions to avoid losing market share.

But as the gaining popularity of store brands has leveled out, companies are able to see which of their products were able to survive and at what price.

Kraft CEO Irene Rosenfeld discussed the issue with investors during a conference call on Tuesday.

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