Spot On

Courtesy Broadcasting & Cable - Advertising News  Mon, 04/21/2008 - 03:00

From celebrity tips to offering trips and prizes, cablers are taking a variety of approaches in public service announcements focused on environmental and conservation issues.

Here are several examples of how programmers have been spreading the green word. E!: 'Play a Part' Working with the Environmental Media Association, E! takes a straightforward approach to get the message out, recruiting st...


 

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