(University of Chicago Press Journals) A person flipping through a magazine or watching TV sees a number of advertisements.
Does the placement of those ads matter to consumers? A new study says it does. But whether people have a positive or negative impression depends on how knowledgeable they are about the products being pitched.
Necessary lattes?
(University of Chicago Press Journals) Why do so many of us give up on those New Year's resolutions to lose weight orcurb luxury spending? A new study in the Journal of Consumer Research says...
How often will you use that treadmill?
(University of Chicago Press Journals) Why not buy that treadmill? You'll be exercising every day, right? A new study in the Journal of Consumer Research examines why our expectations of our...
New kids on the block: Latecomers must be unique to...
(University of Chicago Press Journals) A new study in the Journal of Consumer research finds that people evaluate pioneer brands more thoroughly than the next brands they encounter. They also...
Notebook Cooling Mobilexntbook Stand
The Targus Notebook Cooling Mobile X Notebook Stand works to raise your notebook and cool its underside to prevent overheating. Completely scalable, the notebook stand is capable of adjusting...
Rolodex Laptop Stand (82410)
When you think of managing your business cards, you undoubtedly think Rolodex. Knowing what matters and staying on task can be a challenge. Rolodex is ready for it. It is revolutionizing the...
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