COVER STORY: VH1 Hits a New High Note

Courtesy Broadcasting & Cable - Business and Deals News  Sat, 05/03/2008 - 08:50

More than 20 years after launching as MTV's lite-leaning sister, VH1 is now a head-turner, a vastly re-imagined television success story that has gotten younger in its sensibility and programming.

More than anything, it offers a blueprint for other networks looking to reinvigorate—if not reinvent— their brand.


 

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