Digital marketers tweak practice from the past

Courtesy Topix - Business News  Tue, 02/02/2010 - 13:14

Putting the right promotional offer in front of the right person at the right time was the mantra of old-school direct-response marketing.

Leapfrog Online's emphasis on accountability helped win business from AT&T and other large corporations by offering products and services that are ongoing, such as financial services, home security san diego, and telecommunications systems.

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