Does giving away best-selling e-books make business sense?

Courtesy Digg - Business & Finance  Sun, 01/24/2010 - 03:51

Publishers including Harlequin, Random House and Scholastic are offering free versions of digital books to Amazon, Barnes & Noble and other e-retailers, as a way of letting readers try out the work of unfamiliar writers.

The hope is customers who like what they read will go on to obtain another title for money. Not everyone thinks this is smart.


 

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