A marketing plan shows how Forest Laboratories planned to spend millions to get doctors to promote Lexapro, an antidepressant, over cheaper generics.
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A Drug Maker’s Playbook Reveals a Marketing StrategyCourtesy NYT > Business Tue, 09/01/2009 - 12:19
A marketing plan shows how Forest Laboratories planned to spend millions to get doctors to promote Lexapro, an antidepressant, over cheaper generics. Related itemsSignificance of Social Seeding in your Marketing...
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