Farmers' markets harvest new business

Courtesy http://www.eurekalert.org/rss/business.xml  Tue, 11/03/2009 - 23:00

(American Society for Horticultural Science) Something fresh is growing in Indiana. The number of farmers' markets in the state has increased at double the rate of other US states; between 1994 and 2004 the number of farmers' markets in Indiana increased by an impressive 222 percent.

Researchers at Purdue have published an insightful study that identifies the reasons behind this unprecedented growth.

The most important factors to customers included: the number of products available, cooking demonstrations and the number of vendors.

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