Finding good ideas: How to improve product development

Courtesy http://www.eurekalert.org/rss/business.xml  Wed, 08/12/2009 - 22:00

(North Carolina State University) The development of new products and services is key to business success, but a new study from North Carolina State University shows that businesses could do a much better job of evaluating new ideas in order to identify products that will be winners in the marketplace.


 

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