Getting the most bang for your ad bucks

Courtesy Ask FSB  Tue, 10/07/2008 - 07:47

Stick with what works, but introduce variations to keep customers’ interest.

Cathy Eldridge, Co-Owner Style & Inspiration Zionsville, Pa.

 Our firm designs high-end residential interiors. We advertise in an upscale real-estate magazine and wonder whether it is better to run the same ad repeatedly so customers recognize it, or to rotate various ads.

We want to grow the business.

By Anne Fisher, Fortune Small Business contributor Dear Cathy: “If...

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