The high cost of low status: Feeling powerless leads to expensiv...

Courtesy http://www.eurekalert.org/rss/business.xml  Tue, 06/24/2008 - 23:00

(University of Chicago Press Journals) Feeling powerless can trigger strong desires to purchase products that convey high status, according to new research in the Journal of Consumer Research.

In a study that may explain why so many Americans who are deeply in debt still spend beyond their means, authors found that research subjects who were asked to recall times when someone else had power over them were willing to pay higher prices for status-symbol items.

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