How to Conduct a Website Self-Evaluation

My wife now knows not to ask me “Have you seen that web site?” since my response the majority of the time is usually similar to “It’s terrible”.

Here’s my problem: I started coding HTML right around the same time it became a standard. I gamed Google successfully when they were just starting out (I’ve since learned a much more honest approach to SEO).

I happily switched from tables to CSS ages ago. I’ve studied usability and...