How Tiger flubbed crisis management 101

Courtesy MSNBC.com: Business  Sun, 12/13/2009 - 11:42

"If you made that big a mistake, you got to come out and just be contrite, be honest, and just tell the public 'I was wrong'," Tiger Woods told ESPN in a 2007 interview about Michael Vick.<br /><br />He didn't follow his own advice.So much for Tiger Woods' business prowess. The world's top-earning athlete has fumbled every move since scandal hit two weeks ago.

Here is where he botched some basics in crisis management.


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