If Clicks Don't Matter, It Could Change Online Advertising

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Courtesy DaniWeb IT Discussion Community (Featured Entries)  Thu, 06/18/2009 - 12:00

One of the big rules of online advertising as I understand it is that you count success to a great extent based on how many people click through to your site.

It's really the basis of how people get paid by Google for Google AdSense. If you get click-throughs you get paid and advertisers pay Google based on this number, but a new study has found that there is value in people simply seeing the ads, so long as the...

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