I'm sticking with my brand: Loyal customers perceive competitor ...

You decide: Making a good decision or avoiding a bad...
(University of Chicago Press Journals) We feel good about a purchase if we believe we've made a decision that's in line with our goals. A new study in the Journal of Consumer Research...

No regrets: Avoiding bad feelings about missing a...
(University of Chicago Press Journals) Bummer! You meant to get to the mall to buy that discounted leather jacket, but missed the sale. A new study in the Journal of Consumer Research...

Filling in the gaps: Personality types lead people to...
(University of Chicago Press Journals) Why do Gap brand jeans appeal to people who seek intimacy in relationships? It may be a result of their upbringing. According to a new study in the...

Olympus VN-5000 Digital Voice Recorder (141985)...
The power to recall every sound A sleek, pocket-sized voice recorder, the VN-5000 is perfect for people who want to record interviews, lectures and conversations. Its intuitive thumb pad...

Liberty Chair by Humanscale - Gel Seat & Adv. Arms in...
Humanscale, the leading manufacturer of ergonomic office and home office products, received the Best of NeoCon 2004 Gold Award in the Ergonomic/Task Seating category for its newest...