Merchants Lack Technical Skill To Spot Online Ad Fraud

Courtesy InformationWeek Business Intelligence  Thu, 10/09/2008 - 03:00

Enforcement requires fact-intensive technical investigation -- examining HTML code and packet logs to uncover infractions, talents many companies can't maintain, a report suggests.

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Comment viewing options

i agree

Submitted by ericka (not verified) on Fri, 10/10/2008 - 21:30.

it is one of the major problems here on the internet.. hope this can be solved and given attention.

Click Fraud

Submitted by Brad (not verified) on Thu, 10/09/2008 - 07:47.

Unfortunately, this activity has been going on for years. Having managed PPC spending for a large company, I saw the amount of clickfraud firsthand. I also suspected that some of our competitors were paying people to sit there and click on our ads through a proxy server. Current technology hasn't caught up with the techniques that are being used for this type of fraud.

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