The rise of Jordan as a marketing icon is an amazing story. The kid from the University of North Carolina, who had never worn Nikes before he signed his contract, made buying Air Jordans an annual ritual.
Michael Jordan is the First Billion Dollar AthleteCourtesy Digg - Business & Finance Fri, 09/11/2009 - 19:50
The rise of Jordan as a marketing icon is an amazing story. The kid from the University of North Carolina, who had never worn Nikes before he signed his contract, made buying Air Jordans an annual ritual. Related itemsJury finds man guilty in killing of UNCC student
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