The business of branded entertainment and product integration is big and getting bigger. An analysis of the role Microsoft's technology played in Wednesday's episode of "CSI: NY" emphasizes just how sophisticated this form of advertising has become.
Microsoft's star turn on 'CSI: NY' worth more than $1 millionCourtesy Newsvine - business Sat, 05/03/2008 - 23:46
The business of branded entertainment and product integration is big and getting bigger. An analysis of the role Microsoft's technology played in Wednesday's episode of "CSI: NY" emphasizes just how sophisticated this form of advertising has become. Related itemsIFC, Sundance Form Joint Sales Force
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