Monkey see, monkey sue? Firm's name spawns lawsuit

Courtesy Newsvine - business  Fri, 09/25/2009 - 09:59

A federal lawsuit is simmering between two marketing companies — A Hundred Monkeys in California and 100 Monkeys in Wisconsin.


 

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Similar but not the same

These two companies two seem similar because they both have similar wording and title ideologies, BUT a numerical value compared to character values of their company name DO offset them from one another. "A Hundred Monkeys" is just clearly a different brand then "100 Monkeys".

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