(American Friends of Tel Aviv University) TAU's Dr. Itai Ater recently conducted a case study of the McDonald's Dollar Menu and argues that clever pricing, and the ability to spread that pricing across all the chain restaurant's franchise outlets, is a key component in McDonald's continuing business success.
Hang out at the water cooler, live longer
(American Friends of Tel Aviv University) Dr. Sharon Toker of Tel Aviv University has completed a study that statistically proves the positive health consequences of an emotionally supportive...
Reading 'Avatar's' DNA
(American Friends of Tel Aviv University) Dr. Alex Bronstein of Tel Aviv University is applying an invisible DNA-like fingerprint to film, turning the footage into a series of numbers. When...
Fishing for peace at TEDxTelAviv
(American Friends of Tel Aviv University) A new on-land aquaculture project proposed by five Tel Aviv University graduate students could develop a thriving industrial park in the heart of...
Laser Pointer
Red Laser Pointer Black Finish and Carrying Case Full-size 650nm. This is one of the most elegant and basic red laser pointer pens on the market. It is a full size approx. 6" long, compact...
Sennheiser Pc121 In-Ear Mono-Aural Headset
The professional PC121 headset is an ultra-light, one-sided headset ideal for IP-based communications, especially when traveling. Use it for inexpensive telephone-conferences or private...
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