New model explains why we overestimate our future choices

Categories help us make happier choices
(University of Chicago Press Journals) Most of us have stood in a supermarket aisle, overwhelmed with the array of choices. Making those choices is...

Good news for veggies
(University of Chicago Press Journals) Many heavy meat eaters believe they eat a lot of meat because of the taste. But according to groundbreaking...

People predict budgets better on annual basis
(University of Chicago Press Journals) A new study in the Journal of Consumer Research found that people who made annual budgets were more accurate...

Mixed feelings not remembered as well as happy or sad ones
(University of Chicago Press Journals) According to new research in the Journal of Consumer Research, people tend to underestimate the intensity of...

Are you a different person when you speak a different language?
(University of Chicago Press Journals) People who are bicultural and speak two languages may actually shift their personalities when they switch from...