TechCrunch reports that Google is in advanced stage negotiations to purchase Yelp , the online local business review service.
This is a deal that makes so much sense for Google, it makes me wonder why they haven't done it already. As I wrote yesterday , mobile is a big part of the Google strategy and Yelp plays right into that and the ability to expand Google's ad network to the highly lucrative local market.
What Yelp...
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