Reports in the UK indicate that Apple is about to start selling the iPhone through Tesco .
Given that this is an American site (see the way I spelled 'rumors' up there? I'm getting the hang of this) I should explain that Tesco is like our version of Wal-Mart over here.
Stack stuff high, sell it cheap, doesn't mean it's poor quality but equally if it's there it's commoditised.
I'd assumed this had happened to the iPhone immediately...
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