UK broadcaster Channel 4 has signed a deal with YouTube to bring full TV programmes online, streamed for free.
It's the first time that any broadcaster in the world has made such a comprehensive schedule of 'catch-up' programming available for free via YouTube.
Of course, when I say free I mean ad-supported but that's only to be expected. With YouTube now serving some one billion video streams a day, it makes commercial sense to increase your advertising reach in...
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