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If Classic Movies Used Viral Marketing

Digg - Business & Finance  Sun, 02/05/2012 - 07:00

what the ads for classic movies might have looked like if advertisers always had to trick people into thinking they're not looking at an advertisement while making them look at an advertisement.


 

Advertising: Some Super Bowl Ads Being Seen Long Before the Game...

NYT > Business  Thu, 02/02/2012 - 21:59

Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.


 

Google Defends Privacy Changes as Questions Mount

Digg - Business & Finance  Fri, 01/27/2012 - 11:25

While Google touts its new policy as good for users, others argue that the real beneficiaries are advertisers.


 

Zeebox's Schmitt Says Enhanced Broadcasts Future of TV

Topix - Business News  Mon, 12/05/2011 - 09:27

Ernesto Schmitt, co-founder and chief executive officer of Zeebox, discusses the company's television application, which aims to enhance the viewing experience by directly connecting viewers and advertisers.


 

Clickbooth.com Focuses Efforts on Client and Consumer Protection...

Small Business News From 24-7 Press Release  Mon, 08/22/2011 - 02:00

Clickbooth and Verified Credible are currently in the first stage of implementation, but Clickbooth company officials have confirmed that they hope to have the service implemented with all of their advertisers and publishers within the six months.


 

Belo Inks Ad Deal with Yahoo!

Broadcasting & Cable - Advertising News  Mon, 08/08/2011 - 09:30

Will expand the audience reached by Belo's advertisers in 15...


 

Facebook for Business Launches to Help Companies Market Themselv...

Digg - Business & Finance  Tue, 07/26/2011 - 20:10

As businesses clamor to get on Google+, Facebook has introduced Facebook Business, a site that helps advertisers advertise on the network.


 

The Real Cost of Social Media (Infographic)

Digg - Business & Finance  Wed, 05/18/2011 - 08:21

With social media at the height of it's popularity, advertisers and companies find it an easy and trendy means of expanding their marketing campaigns. What is the real cost of social media?


 

In Shift, Ads Try to Entice Over-55 Set

NYT > Business  Sat, 05/14/2011 - 10:48

After 40 years of catering to younger consumers, advertisers are broadening their focus to older people for demographic and economic reasons.


 

In China, Art Is Making a Commercial Statement

NYT > Business  Sat, 04/30/2011 - 11:51

To reach the huge under-30 market in China, advertisers are turning to an artists’ agency started by two Americans.