alice seba

This is a guest blog post by Alice Seba, the Internet Marketing Sweetie.

The first time I heard the term “swipe file”, I was mortified.

For those unfamiliar with the term, it means keeping a folder (whether print or on your computer) of sales copy you like.

The point is to refer to it when it’s time for you to craft your own copy.

This is a guest blog post from Alice Seba, the Internet Marketing Sweetie.

Recently I received a great question from one of my newsletter subscribers: “I notice that you redirect your affiliate links through your own domain.

Why do you do this?”

This is a guest blog post from Alice Seba, the Internet Marketing Sweetie.

This is a guest blog post by Alice Seba, the Internet Marketing Sweetie.

This is a guest blog post from Alice Seba, the Internet Marketing Sweetie.

What is Press Release Marketing?

First, let’s quickly define press release (also called a news release).

Simply put, it’s a newsworthy story about your business. You send this release to various media outlets ~ newspapers, magazines, website, radio, television.

This is a guest post by Alice Seba, the Internet Marketing Sweetie.

Starting a press release or publicity campaign can seem overwhelming.

Especially added to the other tasks you do every day in the running of your business. Will you ever get your business mentioned in a national magazine?

What about that coveted spot on Oprah?

It seems like everybody and their guru is talking about how hot membership sites are these days.  I’m quite proud of the fact that I’m celebrating a fifth anniversary for one of my memberhips sites this month.  It makes me feel proud and somewhat ahead o

This is a Guest Post from Alice Seba, the Internet Marketing Sweetie.  Alice is a good friend I have had the pleasure of partnering with on several projects that brought welcome change into my life and business.

I’ll admit it.

I feel so stretched right now.

When Wendy first spoke with me about Sparkplugging I felt both a thrill of excitement and a stab of fear.

The idea of stepping up to the role of General Editor was appealing on so many levels but one small part of me was really freaked out about it.

Why?

Why did something so wonderful seem so scary to me?