audience measurement

CIMM to Meet with Five Set-Top Data Providers

Broadcasting & Cable - Business and Deals News  Thu, 11/05/2009 - 10:13

Audience-measurement coalition to meet with Nielsen, Rentrak, TiVo, TRA,...


 

Discovery First Up for TNS' DIRECTView

Broadcasting & Cable - Advertising News  Wed, 12/17/2008 - 09:35

Discovery Communications is first programmer sign up for TNS Media's new audience measurement using DirecTV set-top boxes.