Read this before you toss your nutty business idea aside. While visiting Las Vegas in 2004, auto-dealership fleet manager Rico Elmore decided he needed some stylish sunglasses for his honeymoon.
Elmore is six-foot-three, weighs 300-pounds and has a head to match, so finding shades that fit proved a struggle.
"I must have tried on 300 pairs and literally found nothing that fit," recalls Elmore, 36.