best efforts

I have, in the past, argued that the iPhone is more of a games console that happens to make phone calls than the other way around.

I admit that I had my tongue in my cheek when I penned that particular piece, but there is no doubting that the iPhone has become something of a portable gaming platform sensation.

Often despite the best efforts of Apple, it seems, to prevent good game ideas from reaching the public. A friend of mine recently suggested that the iPhone was even a return to the golden age of gaming in as far as it brought affordable fun back into the gaming equation.

Well,...

Despite their best efforts, stations’ hopes for a business turnaround in 2009 are ebbing...

Speaking about consumer search last week, Steve Ballmer said he now regrets that Microsoft quote "didn't start earlier" unquote.

But it seems to me that Microsoft has been all in for a long time and they just haven't been very successful at consumer search.

It wasn't so much they gave in, as consumers simply preferred Google. It's unclear if Bing can change that in spite of Ballmer and Microsoft's best efforts to convince us otherwise.

Did They Give Up or Get Rolled Over? According to searchenginehistory.com Google launched in 1998 and Microsoft launched its first search offering MSN Search...