(University of Chicago Press Journals) When a company drafts a single celebrity to represent a brand, it can backfire -- in the way Tiger Woods' indiscretions affected Accenture.
A new study in the Journal of Consumer Research examines different ways to secure brand loyalty.
brand loyaltyBrand attitudes: How companies can avoid the 'Tiger Woods' effec...http://www.eurekalert.org/rss/business.xml Mon, 05/17/2010 - 22:00
Sony plans online service to be up next year, connect gadgets, b...Topix - Business News Fri, 11/20/2009 - 12:37
Sony's new online service connecting the whole range of its gadgets to downloadable content like movies and games should help build brand loyalty, a top executive said Friday. NASDAQ Launches Social Networking SiteWebProNews - Financial Wed, 10/28/2009 - 12:50
NASDAQ, the world's largest exchange company, has launched its own social networking site called NASDAQ Community, aimed at people in the financial sector. "NASDAQ Community promotes market transparency and investor education through active engagement among people with shared interests," said John Jacobs, Executive Vice Telcare Corporation, a Comprehensive Survey Service Provider, An...Small Business News From 24-7 Press Release Wed, 04/15/2009 - 02:00
New website design for this survey research firm in Boca Raton is re-defining customer brand loyalty services. Miami Car Dealer Is Upbeat, but Admits Something Has ChangedNYT > Business Tue, 04/07/2009 - 19:49
At Ralph W. Sifford’s dealerships, both the upbeat predictions that kept Detroit from changing and the brand loyalty that gives dealers hope are on full display. Tags:
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